One of the major challenges in designing a website is the logo. If you work on paper you are easily enticed to work with complicated colour gradients and other effects and intricacies that work only on high-quality glossy paper with special colours.
But everyday life in an office is different. As an integral part of a company's corporate identity the logo has to appear on every piece of paper, i.e. calling cards, paper, faxes, as well as on metal signs and all sorts of merchandise products and, of course, in the internet, and that in many different sizes. Thus, the most impressive of graphics can easily become an unattractive blot.
After several training courses blechtrottel brodaktschns have neither become specialists in graphic design nor experts in typography, but we have learned a few things from professionals, which we would like to pass on. Which expectations should a decent logo meet?
- Basically a good logo should be drawn by hand and not be based on easily reproducable special effects in a text or image program. Thus you not only avoid being confused with someone else, you also avoid paying licence fees for the use of the special effects and filters.
- Less is often more. Many trademark graphics are based on a few and simple lines, sometimes even on a single colour.
- A logo should
work in black and white,
in negative colours,
in false colours
and perhaps even in relief.
If, after all these examples, you simply cannot get enough of blechtrottel brodaktschns' logo you can download our wallpaper. :-)